1: Product Architecture & Feasibility Study

Titoma HWW Architecture

In Electronic Product Architecture for China Manufacturing component choices define 60% of the cost


60% of the unit cost of a product is decided in the architecture stage, and 20% during the design. As they say at Toyota: ‘‘Skillful improvements at the planning and design stage are ten times more effective that at the manufacturing stage.’’


It is easy to use an on-line database from say Digikey to select all your components, but if you design your electronic product without sufficient knowledge of what China has to offer you are missing a lot of information, making your product needlessly expensive.


Quite a few start-ups base their design on Arduino because it is easy and quick to use. If they then continue to spend a year on optimizing the firmware based on Arduino’s Atmel processor they will lose all that work if they later discover that an STM processor is much more affordable.


And the further you advance in the design process, the more expensive it gets to change something. So if 95% of a product’s design is already prototyped and validated in California, you can hire a really smart China manufacturing consultant, but there is little they can optimize on the unit cost.


Key Technological challenges are weighed against cost effectiveness

We work closely with your team to define the user and functional requirements of the new product, and we determine the key technological challenges. Next our sourcing team evaluates parts from the full spectrum of costs effective components available both in China and elsewhere, so we can deliver the best possible performance within the target cost. To compare and validate the various options we often build rough partial prototypes.


Technical and Economical Feasibility

By the end of this first phase we have a cost effective system architecture with confirmed choices for the main electronic components, and a realistic unit cost estimate. This allows you to confirm both the technical and economical feasibility before we kick of the project in full.



United States of America

Taiwan (Headquarters)

Case Engelen - Taiwanese Representative for Titoma Product Development

Case Engelen, CEO
+886 2 8698 1249
18F, No.75, Xintai 5th Rd.,Section1, XiZhi 22101 Taiwan

The Netherlands

Stef Traa - Your Dutch Representative for Titoma Product Development in China

Stef Traa
+31 6 2939 8629
Camperstraat 14
1091 AE Amsterdam,


Ronald Hartmann - Swiss Representative for Titoma Product Development in China

Ronald Hartmann
+41 21 801 63 70
Route de la Gare 9, 1131 Tolochenaz, Switzerland


Allain Traverso - Case Engelen - French Representative for Titoma Product Development

Alain Traverso
+33 954252001
Ter Rue du President Wilson 57, 78230 Le Pecq, France

United Kingdom

Tim Pepper - UK Representative for Titoma Product Development in China

Tim Pepper
+44 7776 142228
Ash House Business Centre, TW2 5RF Twickenham, UK


Daniele Fulingo - Italian Representative for Titoma Product Development in China

Daniele Fuligno
+39 335 307 196
via Carnevali 6, PU 61100 Pesaro, Italy


Markus Olson - Swedish Representative for Titoma Product Development in China

Markus Olsson
+46 763187952
Sofierogatan 1, SE-21217 Malmö, Sweden


Soleyda Manrique - Colombian Representative for Titoma Product Development in China

Soleyda Manrique Naranjo

+57 312 774 9772

75A-33 Carrera 21, Manizales, Colombia


Howell Wang - Chinese Representative for Titoma Product Development

Howell Wang
+86 755 2876 5963
1571, 1002 Keyuan Road, 518054 Shenzhen,China